With more than 30 years of experience in running press operations for trade shows, our team has proven success in attracting media attention to events and arranging interviews, media appointments and press conferences while securing coverage in consumer and trade media. As the Communications Director for trade shows, we will work with the media to provide details about the event in print, online and through social media.
Our programs, include:
- Writing press releases and media advisories for events as well as for general business announcements
- Integrating social media into our PR campaigns by posting fresh content and all press releases to Twitter, Facebook, Instagram, YouTube, and LinkedIn on a regular basis
- Updating targeted media lists to include industry trades, vertical publications, and general business media outlets as well as within appropriate blogs
- Working with the industry trade publications and top business media to secure coverage by giving reporters fresh content for their articles
- Gathering information from exhibitors on new products and providing information on how to share with the media and offer assistance on promoting press conferences
- Enhancing on-site attendance by the media and overall coverage of the shows
- Reviewing media partnerships and securing editorial coverage in each magazine
- Creating key messaging for interviews – strategy for securing coverage in more specialized publications
- Participating in team meetings to discuss marketing goals to expand upon the PR strategy
- Registering press for the event, distributing list to exhibitors, and sending confirmation letters
- Running on-site press room at the event
- Outreach to local media for television and newspaper interviews
- Providing recap at post-event meeting
